Marketing is all about getting the right message in front of the right person at the right time, so today’s technology allows marketers to reach their target audience and interact with them in various ways. One of those ways is mobile texting or SMS marketing.
SMS marketing is a permission-based text messaging service that allows businesses to send text messages to customers and prospects who have opted-in to receive them. They can be sent either to an individual’s mobile phone or a group of people. They can be used for various purposes, such as promoting sales and special offers, providing customer support, or sending reminders.
Types of SMS Marketing
1. Text coupons:
Text coupons are text messages that offer a discount or promotion to customers. They can be used to drive sales and encourage customers to take advantage of special offers.
To redeem a text coupon, customers typically show the text message to a sales associate or cashier at the time of purchase. The text coupon will have a unique code that the sales associate or cashier will enter into the POS system to apply the discount.
2. Text alerts:
Text alerts are text messages sent to customers to keep them updated on information they have opted-in to receive. This can include product updates, company news, or even appointment reminders.
Text alerts are sent to individuals or groups, and customers can typically text back to the sender to opt out of receiving future text messages. When used correctly, text alerts can be an effective way to keep customers informed and engaged.
3. Text campaigns:
Text campaigns are messages sent to a group of people to achieve a specific goal. This could be anything from increasing sales of a certain product to promoting attendance at an event.
Text campaigns typically include a call-to-action for the recipient, such as clicking on a link or redeeming a coupon. Text campaigns can be very effective when used correctly, but they can also be perceived as spam if they are not well-targeted or relevant to the recipient.
4. Text polls:
Text polls are text messages sent to a group of people to gather feedback or opinions on a topic. They gauge customer satisfaction, get feedback on a new product, or even test market a new idea.
Text polls typically include a question for the recipient to answer, and they can be used to collect various data points such as text responses, numeric ratings, or even emoji reactions.
5. Text chatbots:
Text chatbots are text messages that are sent to interact with a customer or prospect in a more personal way. When used correctly, text chatbots can simulate a real conversation and provide valuable information to the customer.
Text chatbots are typically used in customer service or support scenarios but can also be used for marketing purposes. For example, a text chatbot could send messages promoting a new product or offering discounts to customers who opt in.
SMS marketing can be an effective way to reach and engage with customers and prospects. However, it’s important to understand the different types of SMS marketing before sending text messages to your contacts. Choose the right type of SMS marketing for your business and goals, and ensure that your text messages are relevant and helpful to the recipient.