Everywhere you look you see people walking around with their faces buried in their phones. By the looks of it, you would think some people were born with phones in their hands. Smart business owners get it, and they respond by making their businesses more mobile-friendly.
Start with Your Website
Are you looking to make your business more mobile friendly? Then start with your website. A website is the modern equivalent of a quarter-page ad in a phone book.
If you don’t know what a phone book is, you are living proof of the importance of a company website. Any business owner without a website needs to get one as quickly as possible. Why? Because customers can’t find local businesses on their phones if they aren’t online.
Make the Site Mobile Friendly
A website is your starting place. Do yourself a favor and don’t settle for just anything. What you need is a mobile-friendly site. A mobile-friendly site is one that renders properly and functions the way it should on virtually any mobile device.
There are lots of device makers out there looking to be king of the hill. They don’t like each other much. While they fight over who owns the proverbial sandbox, your website should work flawlessly on any of their devices.
Make Your Sales Mobile
A truly mobile-friendly business is one that isn’t stuck inside four walls. It is a business that is as mobile as its customers. In short, take your business to your customers.
Before you do, get a credit card reader for your phone. The reader plugs into your phone just like your earbuds. Unlike your earbuds though, a card reader actually makes you money.
Whenever somebody wants to pay with a credit card, you just swipe it through the card reader. The payment is processed online in mere seconds. Just like that, you get paid and your customer walks away with the goods. By the way, most payment processors will give you a credit card reader for your phone.
Start Using QR Codes
You know those computer-generated codes that look like the aftermath of an inkjet printer explosion? Those are known as QR codes. They are awesome. You can use them to make your business more attractive to the smartphone generation.
People who love smartphones also love QR codes. You can use QR codes as the centerpiece for special promotions and sales. You can use them to create a mobile scavenger hunt around your store. The possibilities are just about limitless. The thing to remember is that QR codes are to smartphone users what birdseed is to birds. Layout a trail and they will follow.
Mobility is your friend in the digital age. Grow your business by making it as mobile-friendly as possible. The more you can engage customers with their smartphones, the more fun you are going to have watching your revenues grow. Just look away from the screen long enough to see it.